Another viewer from the state of Jharkhand shares that, “Earlier I use to desire a male child but now I don’t feel so. “Women should be involved in the development works in the village and even the development of the family”, says a male viewer from the northern state of Rajasthan. Results from concurrent monitoring activities that are conducted across target audiences suggest that viewers’ awareness of gender issues and women’s rights may be increasing as the show progresses.
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The serial is systematically assessed in association with Johns Hopkins University. The serial exploits the public television broadcaster’s unrivalled reach across rural and urban India to provide “air cover” to the communication efforts of thousands of frontline workers in Hindi-speaking states with high Infant Mortality Rate and Maternal Mortality Rate. Kyunki is the flagship intervention of UNICEF India’s Facts for Life Communication Initiative, a multi-level, multi-platform C4D framework lending convergent support to government programmes for children and women in India. A widow, a teacher, a nurse, an illiterate woman, a divorcee, and a potter’s daughter are the unassuming but aspirational protagonists who are out to change the social landscape of Kyunki’s fictitious village of Rajpura.
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The serial recognizes that the principles of equality and inclusion are fundamental to the adoption of practises critical to children’s and women’s health and welfare. Matinee Movie Songs Mp3 Download Top Spin 4 Pc Cracker Patch Pes 2012 Pc Serie B E Bundesliga 2 Dss Player Lite For Mac Echo And The Bunnymen Porcupine Rar Taskbar Hide 1.5.2 Serial Adandada Mange Song Lyrics Free Download How To Install A New S Trap Toilet Installation. Tackling the basic-and sometimes unmentionable-socio-cultural causes contributing to poor maternal and newborn health is fundamental to achieving the project’s targeted behavioural outcomes. The serial’s primary objective is to impart, persuasively, the vital messages found in Facts for Life. Where the Indian-and very popular-soap genre typically thrives on regressive portrayals of its female protagonists as ill-fated victims who must suffer in silence, Kyunki promotes rights-based empowerment, exemplifying self-efficacy through characters who must navigate and negotiate the same goals and value systems that viewers grapple with in real life.
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